What social media management costs in Bulgaria
Published market ranges for social media management, what each package includes, what drives the price and how to compare quotes without being misled.
By Kiril Kirilov, CEO of Intellion Agency
According to a published market reference, social media management for a small business runs from roughly EUR 300 to EUR 3,000 or more per month, and the gap comes almost entirely from the volume and kind of content. Per Kontentino (article of 14 May 2026), basic packages sit between EUR 300 and EUR 700 a month, mid-tier between EUR 700 and EUR 1,500, and premium packages start at EUR 1,500 and reach EUR 3,000 or more.
These are another agency’s published prices, used here as market context — they are not INTELLION prices and not a quote. This article shows how to read ranges like these: what sits behind each one, what is not included, and which questions to ask before you sign.
What each package includes
The table below restates the three tiers described by Kontentino. The figures are quoted as published; we do not average or adjust them.
| Tier | Per month | What is described |
|---|---|---|
| Basic | EUR 300–700 | 8–12 posts on 1–2 platforms, template or lightly customised creative, basic scheduling and a simple monthly report. |
| Mid | EUR 700–1,500 | 15–25 posts on 2–3 platforms, original content, a content calendar with an approval flow, limited community management and a monthly report with recommendations. |
| Premium | EUR 1,500–3,000+ | 30+ posts on 3–5 platforms, a full content strategy, photo and video direction, active community management, paid social support and monthly strategy calls. |
Source: Kontentino, 14 May 2026 (link under Sources). Prices are in euro; this is one agency’s market range, not an INTELLION price.
The same source also describes project work, separate from monthly management: a social media audit for EUR 200–500 and a strategy document for EUR 500–1,500. An audit is a sensible first step if you do not know whether your profiles work at all, before you commit to a monthly service.
What drives the price
Kontentino names several factors that explain the differences between packages. They show up in our own work too, and they make a useful checklist for any conversation with an agency.
- Number of platforms. Each extra network is a separate format, a separate audience and a separate schedule, not merely a copy of the post.
- Content volume. Eight posts and thirty posts are different workloads for a designer, a copywriter and a manager.
- Original versus templated. A templated visual is cheaper and faster; original photography, video or illustration takes time and often outside people.
- Where the agency is and how large. The agency’s own costs — rent, salaries, processes — are built into the price.
- Approval complexity. If every post passes through three people on your side, that is extra work for the agency and it slows the schedule.
Notice that "results" is not on the list. The price of management reflects work, not a guaranteed effect. Anyone who ties the monthly fee to a promised number of followers or sales is selling something they do not control.
What is often not in the price
The two most common surprises on the first invoice are not hidden fees but a scope that was never spelled out. Ask directly about each of the following.
- Ad budget. The money you pay the platforms for paid promotion is separate from the agency fee. The premium packages in the range above include paid social support, but not the ad spend itself.
- Photo and video. If the photographer or videographer is not in the package, regular visuals will be stock or templated, and real shooting is a separate line item.
- Replies to comments and messages. "Limited" and "active" community management are different things; pin down the hours and how fast replies are sent.
- Ownership of profiles and assets. The profiles must stay yours, and the rights to the visuals should be written down.
Which tier suits which business
There is no universally "right" tier, but there are sensible questions to start from. First: where are your customers? For a local business — a clinic, a garage, a service firm — one or two platforms maintained regularly often do more than five neglected ones. That matches the logic of the basic package above.
The second question: is there anything to show? A business with real material — procedures, repairs, products made in front of you — can produce original content from the work itself. For that case, the mid tier with original content and a calendar makes more sense than a templated quantity. It is the same with the sites we build: for a clinic such as Beta Clinic, the raw material for explanatory posts already exists in the doctor profiles and in the descriptions of examinations.
The premium tier makes sense when social media is a main sales or reputation channel and there is a budget for directed photo and video. If neither is true, the bigger sum does not buy a better result, only more work.
How to compare two quotes
Two quotes for "social media management" rarely describe the same service. Before you compare totals, compare the scope line by line.
- How many posts a month, on which platforms, and whether stories and short videos are included.
- Who creates the visuals and the copy — and whether they are original.
- How approval works: your review window and how many rounds of changes are included.
- What the report contains and whether it includes recommendations or only numbers.
- Minimum contract term and exit conditions.
If one quote is considerably lower, the answer is most likely in the first two lines: fewer posts or templated visuals. That is not necessarily bad, as long as you know it.
See what our social media management service covers →
When it is not worth buying management
Honestly, there are cases where monthly management is premature. If you have no clear offer to present, or no website to send people to, the posts have nowhere to lead the interest. If nobody in the company can answer customer questions, the agency will publish while enquiries go unanswered.
In those cases the better order is to set the foundations first — a clear site, a clear service, a person for the replies — and add content afterwards. Often the first investment is in web presence or a short audit rather than a monthly subscription.
What to do this week
- Write in one paragraph who you want to reach and what they should do next — call, book, order.
- Pick one or two platforms where your customers already are.
- Ask at least two agencies for quotes along the same five comparison lines above.
- Ask about an audit as a first, limited-scope step.
Frequently asked questions
How much does social media management cost per month?
According to a published market reference from Kontentino (14 May 2026): basic EUR 300–700, mid EUR 700–1,500, premium EUR 1,500–3,000+ per month. These are another agency’s prices, not INTELLION’s; a specific quote depends on platforms, volume and the kind of content.
Is advertising included in the management price?
No. The ad budget you pay the platforms is separate. Some packages include paid social support — setting up and monitoring campaigns — but not the ad spend itself.
What is the difference between an audit and social media management?
An audit is a one-off assessment of the current state of the profiles, while management is continuous work — planning, creating and publishing. According to Kontentino, an audit falls in the EUR 200–500 range and a strategy document in EUR 500–1,500.
How many platforms do I need?
As many as it takes to be where your customers are, and no more than you can maintain. For many local businesses, one or two platforms kept up regularly work better than more profiles left idle.
Can I manage my social media myself?
Yes, if you have the time and regular content. An agency makes sense when your time is limited or you need steady quality and a schedule. Start with an audit or a strategy if you want to take over the execution yourself.
Sources
- Kontentino — Social Media Packages for Small Businesses: Pricing Guide, published 14 May 2026.