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Practical writing on web, SEO and advertising, drawn from our work on real projects.

·7 min readGoogle AdsMeta Ads

Google Ads or Facebook ads

The difference is not price but intent. When each platform works, when it does not, and how to decide which channel to start with.

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·8 min readWeb developmentBudget

What a website actually costs

Why quotes for the same website differ several times over, which factors drive the price, and what to ask before comparing proposals.

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