Customer journey mapping
The real stages from first contact to purchase, and where people stall. The automation is built on that map.
Most enquiries do not buy immediately. Someone asks, compares, postpones, and a month later has forgotten you — not because they chose otherwise, but because nobody reminded them. Marketing automation fills exactly that gap.
This is not mass emailing. It is messages triggered by behaviour: someone downloaded a price list and never called; a customer has not ordered in six months; a cart was abandoned. Each of those moments deserves a specific message nobody has time to write by hand.
We build the flows once, then monitor and adjust them. The gain is twofold — more closed deals and less manual work for the sales team.
What it includes
Segmentation
Splitting the list by behaviour and stage, so not everyone receives the same message.
Automated flows
Welcome flows for new contacts, enquiry follow-up, abandoned carts, and reactivation of lapsed customers.
Message content
Copy written for the specific moment and trigger. Automated does not mean impersonal.
Integrations
Connecting the site, forms, CRM and email platform so information flows without manual re-entry.
How it runs
01 — Audit
What data you already collect, where it lives and what currently happens to it.
02 — Flow design
A diagram of which flow is triggered by what and which message goes out. Approved before it is built.
03 — Build
Setup in the platform, writing the messages, wiring the integrations and end-to-end testing.
04 — Monitoring
Opens, clicks and — the part that matters — how many deals close. Flows are adjusted from the data.
What We Do
01
Email automation
02
Zapier/Make integrations
03
Lead nurturing
04
Drip campaigns
05
Workflow design
Ideal For
·SaaS companies
·Online courses
·B2B services
·Subscription models
Related Services
FAQ
No. Automation is more useful on a small, high-quality list than a large cold one. A flow that follows up ten genuine enquiries a month is worth more than a newsletter to ten thousand people who do not remember signing up.
Yes, and that is not an optional extra. We work with consent, a documented source for each contact, easy opt-out and a clearly identified sender. If your existing list was collected without clear consent, we will say so — mailing it is a risk not worth taking.
We choose based on what you already use and the volume involved. If you have a working platform we build in it rather than migrating you for no reason. If you are starting from zero we recommend by need and budget, not by affiliate commission.