Strategy and channel selection
Which platforms are worth being on, with what themes and what cadence, matched to the resource you actually have.
A social presence pays off when there is a reason for people to follow you. A profile posting generic quotes and holiday greetings creates no such reason — it merely exists.
We work from the other direction: what do you know that your customer does not, and how is that shown. For a clinic that is explaining a procedure; for a garage, what an inspection reveals; for a manufacturer, how the product is made. Content that comes from the actual work is both easier to produce and harder to copy.
Channels are chosen by where your customers are, not by what is popular. For most Bulgarian businesses, two well-kept channels work better than five neglected ones.
What it includes
Content plan
A calendar of specific topics rather than vague categories. Every post has a purpose — to explain, to show or to prompt action.
Content production
Copy, graphics and short video, adapted per platform format. The same material is not posted identically everywhere.
Community management
Replies to comments and messages within a sensible window. A large share of enquiries now arrive in direct messages, not by email.
Reporting
What performed and why, with a conclusion for the next period. Reach on its own is not a result.
How it runs
01 — Profile audit
A review of the current presence, the audience and what has performed so far.
02 — Strategy and plan
Themes, cadence and channel split, approved before production begins.
03 — Production and publishing
Content is produced ahead of time and approved by you before it goes out.
04 — Community and analysis
Daily work on comments and a monthly review of the data.
What We Do
01
Content calendar
02
Copywriting
03
Graphic design
04
Community management
05
Reporting
Ideal For
·All business types
·Brand awareness
·Customer engagement
·Thought leadership
Related Services
FAQ
Consistency matters more than volume. A profile with two good posts a week beats one with daily but empty ones. The exact number depends on the channels and how much material can be drawn from your actual work — it is settled at planning.
Organic reach on most platforms is small and still shrinking. Content builds trust and gives advertising something to show, but if the goal is fast reach to new people, budget will be needed. The two complement each other — and we plan them together, not as separate things.
Yes. Some clients want only the strategy and plan and execute it themselves; others want only content production while community management stays in-house. Scope is split however is practical for your team.