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PR & Online Reputation

Public image management, media relations and online reputation.

Before calling you, a customer has already searched for you. They see the Google reviews, the comments under your posts and whatever else surfaces for your name. That results page is the first impression, and in most cases nobody manages it.

Reputation management is not deleting the negative — that is rarely possible and almost always visible. The work is elsewhere: having enough genuine positive material, replying to reviews, and responding quickly and calmly when something goes wrong.

One bad review with a well-written reply often does less damage than having no reviews at all. People read how you respond, not only what was said.

What it includes

Presence audit

What surfaces on a search for your name — results, reviews, mentions, and old profiles that no longer represent the company.

Review management

A process for gathering reviews from satisfied customers and for replying — to the positive ones as well as the negative.

Content and media

Articles and presence in trade publications, giving the search engine good material to rank for your name.

Monitoring

Alerts on new mentions and reviews, so you are not finding out weeks later.

Crisis plan

Who responds, within what window and in what tone. Written in advance, because during a crisis there is no time to write it.

How it runs

  1. 01 — Audit

    A full picture of what is visible about you online right now.

  2. 02 — Priorities

    What is doing the most damage and what can be influenced fastest.

  3. 03 — Execution

    Reviews, content and media work, executed consistently.

  4. 04 — Maintenance

    Monitoring and response. Reputation is not a project with an end date.

What We Do

01

Press releases

02

Media relations

03

Crisis management

04

Review management

05

Brand monitoring

Ideal For

·Enterprise companies
·Public figures
·Crisis situations
·Brand building

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