Technical audit
A full check of what obstructs indexing: speed and Core Web Vitals, duplicate content, broken links, sitemap, robots.txt, canonicals, and hreflang on multilingual sites.
SEO is not a list of tricks. A search engine tries to answer the user’s question as well as it can, and your job is for your page to genuinely be the best answer — and to be technically reachable so it can be seen at all.
So we work in three directions at once. The technical side removes obstacles to indexing: speed, structure, duplicate content, correct canonicals and structured data. The content side builds pages that answer real queries. The local side makes you findable in "near me" searches, which for most Bulgarian businesses is the fastest win.
We will be direct about timelines: SEO is a slow channel. Technical fixes can show within weeks, but ranking for competitive queries takes months to build. If you need results this month, paid advertising is the more honest answer and we will tell you so.
A full check of what obstructs indexing: speed and Core Web Vitals, duplicate content, broken links, sitemap, robots.txt, canonicals, and hreflang on multilingual sites.
Which queries your customers type and with what intent. A lower-volume query with buying intent is worth more than a high-volume generic word.
Titles, meta descriptions, heading structure, internal links and structured data — aligned with what the page genuinely offers.
Pages and articles that answer specific queries. We write on the topics where you have genuine experience, because only those survive comparison with competitors.
Google Business Profile, consistency of name, address and phone across directories, and local landing pages. The most direct route to customers searching nearby.
Positions, organic traffic and — most importantly — enquiries and calls. We report the commercial effect, not just a traffic chart.
We record the starting point: positions, traffic, conversions. Without a baseline there is no way to prove effect later.
Obstacles first. There is no point producing content for a site the crawler cannot traverse properly.
A plan of which pages get created in what order, sequenced by what brings customers soonest.
Creating and optimising pages, building internal links, and work on the local presence.
A monthly review of the data and redirection of effort toward what is working.
Technical SEO audit
Keyword research
On-page optimization
Content strategy
Link building
Technical fixes can show within weeks, because they remove a specific obstacle. Ranking for competitive commercial queries usually takes months and depends on how strong the competition in your sector is and where you start from. Anyone promising page one by a fixed date either does not understand how the search engine works or is counting on you not checking.
No, and nobody can. Ranking is determined by an algorithm no supplier controls and which changes constantly. What can be guaranteed is the work: a technically sound site, content on the right queries and transparent reporting of what changed. A guaranteed position is a signal that you are dealing with a dishonest supplier.
Google Ads buys visibility — you pay and appear immediately, you stop and you disappear. SEO builds visibility — it takes time but does not stop when you stop paying. For most businesses the right answer is both: ads bring enquiries now while SEO accumulates, and later the ads narrow to only the most profitable queries.
Yes, that is the usual case. We start with a technical audit to see what the platform allows. Sometimes we find the existing site limits the outcome so severely that optimising it costs more than replacing it — we say so directly rather than staying quiet and billing for months.
Not necessarily, but it helps when your customers search with questions rather than only service names. If someone types "what does a website cost" and you only have a Services page, the answer belongs to your competitor. A blog is worth it when you write on topics where you have real experience — not as a run of generic articles written to have something published.