Structure and content
We define which pages are needed, how they connect and what each one says. The information architecture is designed for the visitor and for search engines at the same time, because the two rarely diverge.
Building a website is rarely a design problem. Usually the problem is that the site does not answer the questions the visitor arrived with, loads slowly on a phone, and offers no clear next step. The result is traffic that leaves.
We treat web design and development as a commercial instrument. We start from what your customer is looking for and what they need to do, then build the structure, content and interface around that. The code is our own, free of unnecessary plugins, and the pages render fast and are readable to search engines from day one.
We work equally on corporate sites, online stores, landing pages and more complex web applications. The difference is scope, not approach.
We define which pages are needed, how they connect and what each one says. The information architecture is designed for the visitor and for search engines at the same time, because the two rarely diverge.
An interface that looks like your company rather than a template. Type, colour and spacing are defined as a system, so the site stays consistent when you extend it later.
Every page is tested on phone, tablet and desktop. The mobile version is not a shrunken desktop — it is the primary one, because that is where most Bulgarian traffic is.
We optimise images, fonts and JavaScript so pages clear Google’s LCP, CLS and INP thresholds. Speed affects both ranking and bounce rate.
Titles, meta descriptions, structured data, sitemap, robots.txt and canonicals are set before launch, not after. A site that goes live correctly indexed saves months of catching up.
You get access to the content system and a short walkthrough of how to edit pages yourself. We do not leave clients dependent on us to change a paragraph.
A conversation about the business, the customers and what the site has to achieve. Free and non-binding. Scope and quote come out of it.
The sitemap and wireframes of the key pages. You approve the logic before any budget goes into visual design.
Visual design of the pages using real content, not lorem ipsum. We iterate with your feedback.
Building the site, wiring up forms, analytics and anything else in scope. You watch progress on a staging environment.
Checks across browsers and devices, speed, forms and indexing. After launch we watch for issues in the first days.
Design and UX optimization
Responsive development
Performance optimization
E-commerce solutions
Custom functionality
It depends on the number of pages, whether you need a store or user accounts, and whether the content is ready. A landing page and a twenty-page corporate site are different projects. We quote after the consultation, once scope is clear — we do not sell fixed packages, because they almost never match the actual need.
We choose per project. For content-led sites we often use our own code with static generation, which gives maximum speed and SEO control. For stores, or when your team needs to manage a complex catalogue, we also work with established platforms. The decision is based on what you will maintain afterwards, not on what is convenient for us.
Yes. Every project is handed over with access to the content system and training on adding and changing pages, text and images. If you would rather not, maintenance is a separate service, but it is not mandatory.
Every site ships technically ready for indexing — correct titles, meta descriptions, structured data, sitemap and fast rendering. That is a precondition, not a guarantee: ranking for competitive queries needs content and authority that accumulate over time. If your goal is positions for specific keywords, that is SEO work and we plan it separately.
On a redesign we map old URLs to new ones with permanent redirects, so you do not lose the positions and inbound links you have already earned. This is one of the most commonly skipped steps in a site migration, and the reason many companies lose traffic after an otherwise successful redesign.